Learn & Understand the Dynamic Nature of Digital Signage & its Growing Popularity!

Coca-Cola Deploys Interactive Vending Machines that Promote Peace between India and Pakistan

In March, the company deployed Coca-Cola vending machines that served as an interactive window between Lahore and New Delhi. Located in popular shopping malls in each city, the vending machine gave visitors the chance to communicate with someone from their neighboring country. The giant digital signage screen allowed people to interact by touching hands through the screen, tracing peace signs, or sharing a dance. The display ends with a message of peace, "Togetherness, humanity, this is what we all want, more and more exchange." It speaks to the common citizen and challenges them to act on what they believe is right. The "Small World Machines" ad includes quotes from both Indians and Pakistanis asking, "It's like, this is what we're supposed to do, right? We are going to take minor steps so that we are going to solve bigger issues." Coca-Cola's global creative director launched the campaign with the hopes of promoting peace, open communication and happiness by creating shared stories and experiences between strangers from all walks of life.

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Learn How To Create Effective Digital Signage Content

Check out a blog written by WireSpring's CEO, Bill Gerba, about the factors that must be considered when designing digital signage content. Learn about:

• Positioning and grouping of important messages
• Effective use of imagery and symbols
• Determining and writing the best call-to-action
• The best use of font faces, colors, contrast, and motion
• Digital signage screen size and orientation
• And More!

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Clear Channel Outdoors Digital Billboards Aid in Public Safety After Boston Marathon Bombings

Clear Channel Outdoors launched previously planned safety alerts just minutes after the first bombing occurred at the finish line of the Boston Marathon. CCO provided ongoing access to digital signs to the Massachusetts Emergency Management Agency throughout the entire emergency situation. These digital billboards played in integral role in alerting Bostonians to avoid Copley Square on the day of the incident, as well as serving as a "Wanted" Sign for one of the suspects later in the week. Finally, these billboards directed residents to stay home as Boston entered lock down later on Friday. CCO works with other federal and state agencies to increase public safety and awareness by deploying large-scale digital signage that can be updated in real time.

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SignageLive Demonstrates New QSR Solution on Samsung's Smart Signage Platform

Watch this interview with the COO of Signagelive, Raffi Vartian. Signagelive is a UK-based digital signage software company that provides cloud-based content delivery solutions. Recently partnering with Samsung in support of their Smart Signage product line, the company is showcasing their new Quick Service Restaurant solution using the Smart Signage platform. This QSR solution publishes dynamic content on digital menu boards, such as nutritional information, prices, and product grouping. Updates can be pushed from any mobile device.

Digital Signage Article of the Week:

Digital Signage Displays using PowerPoint

Many digital signage users do not have a background in graphic design, and are simply looking for a user-friendly editing platform. As such, they rely on easy-to-use drawing tools, templates and slide designs found in PowerPoint to set up a visually appealing presentation. Digital signage software designers have been incorporating the ability to use PowerPoint slides into editors...

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Christie Introduces MicroTile Digital Signage Interactivity Kit

At ISE 2013, Christie unveiled their latest interactive digital signage solution. This interactivity kit transforms a standard video wall into a huge interactive display that can be used my multiple users at the same time. This is accomplished by placing an IR touch screen overlay on a display screen. In the video above, this overlay is on a wall of MicroTiles. The additional software allows developers to create customized interactive content. Christie's services team will also work with users to aid in the design and development of customized digital signage. In the video, you are seeing this interactivity kit in action in a retail setting. Viewers can touch a particular clothing item and see it on a model. This interactivity kit creates a visually stunning, large format interactive display that puts information, literally, at viewers' fingertips. Read more about this digital signage product here.

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NFC Technology: How Print Media Is Battling Digital Signage

NFC, or Near Field Communication, is an emerging technology that allows short-range communication between NFC-enabled devices, such as smartphones. Common NFC uses include data exchange or contactless transactions. Traditional sign and poster printers have taken this technology and begun using it to combat digital signage in ways that were never possible...

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Casio Introduces Projection Digital Signage Application

Watch an interview with Joe Gillio after a press conference at CES 2013 during which Casio unveils a new digital signage solution. This unique product combines Casio's projectors, screens from 3M and animation software to provide projection-based signage. Featuring capabilities such as talk-to-text and interactivity, this application offers a new alternative to typical tablet or monitor digital signage displays. Casio's goal was to develop a low-cost, easy to implement and update digital signage application. All updates can be done offline without any special post-production technology. This digital signage application can play pre-recorded scripts that are saved to an SD card and played with the included media player. Watch the interview to learn more about this attention-grabbing digital signage solution!

Digital Signage Article of the Week:

Audience for Android

Capital Networks is pleased to announce the latest addition to their Audience software: Audience for Android. As tablet-based digital signage applications have been a growing trend, the logical next step for digital signage software developer, Capital Networks, was to design a version of their content software that is powered by the Android operating system...

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Digital Signage Video of the Week:

Touch2View Brings 70" Tablet Display to D.C.

Touch2View is taking touchscreen displays to the next level! The digital signage specialists at T2V have designed this unique tablet, appropriately named the Giant iTab, to withstand use in retail and commercial settings. Look for Touch2View and their 70" touchscreen tablet display in Amsterdam at this year's Integrated Systems Europe. The video above shows this giant tablet at its appearance in Washington, DC for election night. Host Emily Maitlis of BBC uses the iTab to show up-to-date stats covering the 2012 Presidential election!

Digital Signage Video of the Week:

If you were lucky enough to attend DigitalSignageExpo 2012, you sure were treated to some of the most revolutionary products you've ever seen in the marketing and advertising industry. The technology present at this show was absolutely astounding! Digital signage solutions were abundant in all shapes, sizes, forms and projections! Some of the solutions you see here are going to be the "next big thing". We're especially excited about the prospect of retail tablets, which are sure to revolutionize the point-of-purchase marketing schemes of countless businesses and industries.

Digital Signage Video of the Week:

The Summer Olympics are finally here and the world is watching! Last Friday host city London put on a truly breathtaking opening ceremony to kick off the much-anticipated games. After the festivities had died down, back home in Boston, Gillette razors put on quite a show as well. The Boston-based shaving company use digital signage technology to project videos onto the most unlikely (and coolest) of places. Digital signage technology featuring Tyson Gay, Ryan Lochte and some inspirational words were projected onto buildings and the fountains near Boston's Institute of Contemporary Art. Digital signage is making its presence known in the most amazing ways!

Digital Signage Video of the Week:

InWindow Outdoor has done it again. The digital signage company has created a truly unique interactive digital signage display as part as the advertising campaign for the show 'Ringer'. The interactive digital signage software displays were placed in high traffic areas in New York & Los Angeles in an effort to create buzz about the show. A camera is set up to portray pedestrians on the screen as they approach it. The digital signage software takes a snapshot of the pedestrian on one side, then on the other, and merges the two together, creating a virtual body double. This is appropriate since the basis of the show revolves around two identical twins. Here digital signage technology goes a step beyond dynamic into interactive!

Digital Signage Video of the Week:

Estonian development company AdTech has created a product that will provide businesses a highly visible form of digital advertising. The new Skype Station has been tested in 10 locations, including Tallinn International Airport in Estonia. The station allows any of the 600 million+ Skype users to sign in and chat with friends or loved ones. This is sure to become hugely popular in places like airpots, malls and college campuses. For businesses, this provides a new canvas on which to implement digital signage. Owners of the station can sell ad space for when the system is idle. This is just another example of how digital signage software is all around us!

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Digital Signage Video of the Week:

Retail store owners are always trying to capture the attention of passersby. Many have begun utilizing digital signage technology to do so. One company has taken it a step further. Inwindow Outdoor created an interactive digital signage application for Purina brand Beneful dog food. This program gave passersby the opportunity to interact with a virtual dog; playing fetch, customizing the appearance and even posing for a picture with the pooch. This digital signage software application was placed in storefront windows in Los Angeles, Atlanta, Chicago & St. Louis. This really takes electronic advertising to the next level. Take a peek above!

Digital Signage Video of the Week:

If you're reading this website, then it's safe to say that you are well aware of what digital signage is & what a lot of its capabilities can be. An important factor to remember when implementing a new dynamic advertising campaign is that this maybe brand new to some of your viewers. Though the above video is meant to comical & entertaining, it brings to light an important issue surrounding digital signage: this is new technology for many companies & customers. Even the simplest of signs can have a drastic impact on the success of a message or advertisement. In other words, don't let the technological side of electronic poster frames hinder your ability to use this signage system to your advantage.

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