Digital Signage Videos

Digital Signage Video of the Week:

Check out this video of a touch-screen vending machine in use in a subway station in Tokyo, Japan. The front screen can also be used to display digital signage advertisements. There are many different ways a company can incorporate this into their own advertising campaign. Next stop, custom ads based on a customers's gender, age and drink selection? It could happen.

Digital Signage Video of the Week:

Intimidated by digital signage? Not sure how you can implement it into your business? Watch this video by Seasam Digital to view a few different examples of how they have integrated digital signage into restaurants, retail stores & gas stations.

Digital Signage Video of the Week:

As the saying goes, "Content is King." While the hardware & the technology is important, the better the content to attract the eye the more success a company will have. The focus should be on the engagement with your audience & how they will react to your display content.

Digital Signage Video of the Week:

Banco Santander is the largest retail bank in Latin America. The company teamed with Odyssi to formulate an impactful digital signage advertising setup that would captivate audiences & keep them both informed & entertained. Watch this video as testimony from the Bank the ease of use & effectiveness digital signage has on a business' marketing campaign. While a huge initial investment, as the company mentions, finding the right provider to asist you with implementation is a major key to your overall success.

Digital Signage Video of the Week:

Check out this video that shows a video cube being set up and visitors browsing through the presentation during an event. The unique digital signage setup is just one example of how enticing dynamic content can draw in crowds. As you can see from the video, setup requires a large crew and quite a bit of time; however the outcome is worth it! What an incredible digital signage display!

Digital Signage Video of the Week:

Product review from POSGuys. This video discusses the many features of the LCD Pole Display & how incorporating digital signage into a retail setting would greatly benefit a business. Digital signage gives companies the ability to more accurately represent a brand & present advertisements based on a time of day or day of the week. The LCD pole display is a screen that could be facing a customer while cashing out a transaction. While the screen can display each item purchased, the bottom portion may also be used to display promotional advertisements & messages. Cash Register Express or Aldelo software would be required for use.

Digital Signage Video of the Week:

A great representation of casino digital signage from Bally Technologies.

Digital Signage Video of the Week:

Check out this video of Jeff Collard, president of Omnivex, discussing the future of digital signage and how cloud-based management is becoming a more popular solution. Cloud management is NOT SaaS. Jeff discusses how this will improve scalability and performance while reducing costs. He also points out potential obstacles and how businesses can successfully overcome them.

Digital Signage Video of the Week:

This week, DigitalSignageResource.com decided to highlight a digital signage software provider, MySignTV. As you can see from the above video, the company has taken the time to put together a step-by-step instructional video on how to design, create & schedule a digital signage presentation. The video walks you through the basics of how to design each slide, choosing exactly how the layout is & for how long each element will remain on a monitor. The timeline feature in particular caught our eye as an exciting addition that many other digital signage software solutions have failed to offer. Instead of creating an animated presentation in another program, MySignTV gives users the ability to alter when each element, whether it be text, image, flash or a web page, will appear on a screen. Once the slide is created, it is then scheduled using a simple drag-n-drop calendar-based system. Simplicity is at the core of this digital signage software & content management interface.

Digital Signage Video of the Week:

This week, DigitalSignageResource.com would like to highlight an interesting video explaining how the SWEP digital signage admin interface can be customized for your business. Once a multi-frame presentation is created, users can assign certain sections to be maintained & updated by certain individuals. The welcome message, for example, can be the responsibility of the receptionist. When he or she logs into an account, he or she is only granted permission to update that one section of the screen. The same can be true for other portions of a digital signage display. When the same section is used on multiple TVs, instant updates will result. The SWEP system also features an override-type function that broadcasts messages over the existing presentation. This is ideally meant for use during emergencies or when important information needs to be sent out immediately. This SWEP system demonstrates how personalized & easy to use digital signage solutions can be.

Digital Signage Video of the Week:

This video showcases various ways in which retailers can incorporate digital signage into an advertising campaign. From touch-screen, outdoor kiosks to informative presentations behind cash registers, digital signage has many different uses, all of which are design to entertain & inform viewers. The difference between digital signage & static poster displays is that the moving graphics are constantly changing, therefore keeping a viewer's focus & continually entertaining them with new images & information. It is important though to point that that the oversaturation of dynamic digital signage solutions is of course a possibility. If electronic presentations are overused, then shoppers & potential clients may become numb to all of the advertisements, thus minimizing their overall effectiveness. For this reason, we suggest conducting adequate research, including surveys of your customers, to find out how to successfully keep their focus. Minimal placement throughout a retail store would be our best suggestion, so that one unit will have a more impactful display.

Digital Signage Video of the Week:

This video discusses pairing Android-based technology with a 32" multi-touch screen display. As you can see, the unit has the movement & capabilities of a small smart phone, with the crispness of an HD television. Ideally, such a large-size touch screen would work well in kiosk-type presentations.

Digital Signage Video of the Week:

Jeff Hastings, CEO of BrightSign®, was filmed discussing digital signage & the impact it could have on retail sales. Electronic displays will help a company promote sales & inform customers of a product's features. Digital signage can also be used to increase branding of particular items, which is great for newly released ideas or concepts. Walmart released data from a recent study showing that endcaps with electronic displays resulted in double the sales, when compared to endcaps without. Digital signage, however, is not just a set up & forget about type of fixture though. Jeff goes on to discuss the important elements & facotors necessary for a successful multimedia presentation. Some important points include: content, interactivity & layout. Digital signage is a great addition to any retail store or business, when used properly, with constant updates & engaging presentations.

Digital Signage Video of the Week:

CyberTouch and Mitsubishi Electronics teamed up at the 2010 Digital Signage Expo, showcasing their innovative technology and user-friendly devices. As you can see, the video is over a year old; however the concept is even more relavent today than ever before. Touch screens and interactive digital signage are becoming more and more popular and present in the world of advertising.

Digital Signage Video of the Week:

New advancements from Ryarc! An interview with Fergal Ceallaigh reveals the improvements made to Ryarc digital signage software. In teaming with Intel, the company is able to offer a systems where individuals can reboot & trouble-shoot players from remote locations. Ryarc's digital signage software also offers multiple login designs so different levels of users can sign on to the same account. This makes it possible for businesses to sell advertising space to local companies as a form of income-generation. Watch the entire video to learn about all of the new improvements.

Digital Signage Video of the Week:

The staff at DigitalSignageResource.com has returned from the 2011 Digital Signage Expo with tons of information and excitement regarding the advancements in technology and digital signage applications. This video is just one example of the many innovative ways users can incorporate digital signage advertising into a presentation. Premier Mounts has developed an attractive frame to cover an iPad® while it's being used to display eye-catching graphics or interactive presentations. The mounts feature a rather large bezel, making the overall display incredibly stylish. To remove the iPad®, a user will simple unscrew the cover. This will keep the touch screen portion of the iPad® accessible, yet will prevent theives from stealing the display. This digital signage accessory is truly an innovative way to incorporate new technology, that is already accepted and understood by most, into an advertising presentation.

Digital Signage Video of the Week:

This week, DigitalSignageResource.com found this incredible video showcasing how digital signage can be implemented in an educational setting. Not only does West Texas A&M University use digital signage to communicate upcoming events & information relevant to their students, but they have also incorporated the technology into the classroom itself. As you will see in the video, students are encouraged to use digital technology to video lectures or to communicate with their peers from around the world. As they state, "this is the net generation," & must embrace their love of technology in order to effectively capture their attention & to teach. This university demonstrates how technology can improve the classroom setting & how the advancements are relevant in education.

Digital Signage Video of the Week:

This week, DigitalSignageResource.com would like to highlight one of the Digital Signage Expo's Content Nominees, Gridcast Media, for their work with a new fragrance by Guess. The company was approached by Guess to create a unique window display to promote the release of a new fragrance, Guess SEDUCTIVE. Gridcast used a projection-to-glass display that truly caught the attention of passersby. As you can see in the video, customers were just as much intrigued by the advertisements as they were by the technology itself. This video demonstrates how versatile and unique digital signage media technology truly can be. Patrons are intrigued by new things and are curious about technology. By implementing such a unique digital signage-type presentation, using projection, more customers were drawn to the store's front display and ultimately into the store itself. Clearly, the simple addition of digital signage display advertising had a positive impact on the success of Guess' marketing efforts. The Digital Signage Expo is coming up in a few weeks and we are exciting to see and learn about all of the new and innovative designs and digital signage content displays!

Digital Signage Video of the Week:

DigitalSignageResource.com is a leading resource site for digital signage & presentational equipment related to digital signage. While this week's video is not a representation of digital signage in the works, it is still a great display of the future of advertisements & how impactful a moving image can truly be. This perfume advertisement is projected onto a bottle-shaped screen, making it come to life with the company's currently running ad. Digital signage could offer a similar presentation, except for the key feature of the display: the bottle-shaped screen. Unfortunately, television screens & monitors are still designed only in rectangular shapes. However, as you can see from the eye-catching design of this "living" billboard, digital signage could be used to create a similar display & will ultimately improve a marketing campaign.

Digital Signage Video of the Week:

This week, we found this informative video discussing the various player options from Viewsonic. Digital signage is only really functional when you use powerful media players. Viewsonic, known for their award-winning displays, has developed a great collection of digital signage media players for both Windows & Linux OS systems. One of the great features of these digital signage media players is that they are all compatible with Scala. In a complex world of digital signage, a video like this breaks it down & will truly help users determine which media player is right for their individual needs. Bravo for the simplicity in this complicated area.

Digital Signage Video of the Week:

This week, we stumbled upon this unique demonstration of digital signage at its best. Sony has taken digital signage solutions & has displayed them on 16 separate television screens, all of which are positioned differently, & with space in between them. Not only does this create a more contemporay & modern presentation, perfect for an office building or retail location, but the unique setup is sure to draw further attention to a presentation. Pair that with creative digital signage content & you've got yourself an exciting marketing tool that cannot be ignored! The beauty of the digital signage canvas is that you are combining static marketing with dynamic digital signage. By positioning your televisions in a unique, art-like design, as shown here, customers will be intrigued & will want to look at your presentation. Once you've captured their attention, you can wow them with amazing digital signage content. On the reversal, eye-catching digital signage could also be what grabs a passerby's attention. Digital signage is not just for inter-office communications anymore. Expand your abilities & think outside of the box to truly benefit from all of its capabilities.

Digital Signage Video of the Week:

Although a bit delayed, we felt this video was still important to point out, due to its relavance & realistic goals. As you can see from the video, Intel is developing a more customized presentation of digital signage technology but using built-in cameras to capture an audiences demographic, thus presenting them with more unique & user-relavent information. Not only will this make passersby more interested in your presentation, but it will also make their overall experience more pleasant. Another great feature of this video is how digital signage can interact with current technology, such as smart phones or cell phones. With a simple touch of the screen, a user can have a coupon sent to their cell phone, ultimately making them more likely to make a purchase; thus a successful marketing campaign. Although their acting is novice at best, Intel has shown how versatile & successful digital signage marketing truly can be, when used properly.

Digital Signage Video of the Week:

Although a bit delayed in our selection, this week's video is recap of the Digital Signage Expo showcasing a various forms of digital signage technology & how advanced & innovative it can be. From buikt-in cameras determining the type of advertisements displayed, to small-screen name badges, the Digital Signage Expo of 2010 had all of the different types of technology you could think of. Our favorites were the various touch-screen devices use to custom order items, such as food or clothing. This will almost completely eliminate the human error aspect of customer service, an incredible feat for any service provider, including restaurants & retailers. We cannot wait for the next Digital Signage Expo, in February!

Digital Signage Video of the Week:

This video demonstrates a few examples of how digital signage & wireless technology can simplify a stressful environment, such as a bank or loan office. By incorporating digital signage & smart phone technology, banks will be able to create a more user-friendly & customer-oriented system. For example, in the video, it is shown that a user can use the touch-screen digital signage technology to submit their personal information regarding a loan request. Once the user is given a rate, the rate & information is sent to a bank manager so further negotation & completion can be reached. This gives bank managers are more personalized look into a customer's request, yet also eliminates time needed during an interaction. The customer will therefore receive the personal service they desire, without sacrifing a large amount of time within a bank manager's office. Digital signage & pesonal mobile devices are designed to make life easier & interactions, such as visiting a bank, less stressful & time-consuming. This video is an exciting look at its possibilities.

Digital Signage Video of the Week:

This video is showing part of an interview with Peter Thomas, CEO of Stockdale & Leggo at AREC 2010, who is discussing the success of digital signage within the real estate market. According to Mr. Thomas, about 10% of his offices are using Splash Displays, digital signage media to showcase real estate & homes. "Splash screens actually brings the window alive...gives a virtual reality walkthrough of a home...and that's what buyers really want...they want to see more of the property, rather than a still shot." Not only does digital signage make a company more user-oriented & focused on their desires, but Mr. Thomas believes digital signage will enhance a brand, as it demonstrates that you are up to date with technology. Digital signage, & dynamic advertisements, are a better way to showcase real estate than just a standard window display.

Digital Signage Video of the Week:

Signature Digital Menus has developed a digital menu board system for SSP, aka Burger King, as well as a successful content management strategy. According to this case study, the implementation of digital signage menu boards has increased sales tremendously. The digital signage menu boards have improved customers' overall experience, making it easier for them to select a menu item. The beauty of digital signage menu boards is their customization & versatility. For example, if a company researched that a certain age group would visit the restaurant between 2 & 4pm, they could schedule their digital signage to display menu items appealing to that specific age group. Unlike static menus, a digital signage menu board can change instantly to cater to specific clients & customers! According to this case study, the company is expected to have such a return on investment that the "menus are expected to pay for themselves in one year."

Digital Signage Video of the Week:

NEC Group hosted a forum back in 2008, displaying their latest development of digitial signage advertising. They've created a digital signage advertising monitoring system, with a built-in camera to watch passersby view a display. The digital signage advertising system can determine a person's gender, age & nationality to help users determine how effective a presentation is on certain age groups, genders & nationalities. This type of research can help users determine the type of digital signage advertising they'd like to incorporate into a presentation as well as each advertisement's location, time of day to be run & styling. A grocery store, for example, could use such a system to determine what type of people visit a store, during a specific time of day or visit a specific location within the store itself. This will help marketers create more target-specific presentations suited specfically to a particular audience, during a particular time of day & within a particular location. Although a little intimidating to think a computer & camera can determine our age, gender & nationality by simply viewing our features, such a unique system could truly help advertisers pinpoint specific ways to target their audiences. This is something to look out for more, in the near future.

Digital Signage Video of the Week:

DesignReactor is a digital sigange media content company driven to create "digital marketing for the connected life." In the video, Jeff Dumo explains just how important digital signage is becoming, by simply giving users the ability to display "the right message, at the right place, at just the right moment." His company will help users strategically position digital signage content & television screens within both corporate & retail environments. DesignReactor is also a digital signage content development company, creating custom cotent for their clients. Once your dynamic digital signage is created, they will work with you to integrate the digital signage content into templates & reusable forms. DesignReactor is a full-service digital signage provider, helping you narrow down your target audience & create digital signage content specific to their needs, desires & interests. They will also help you deliver such content successfully.

Digital Signage Video of the Week:

Cineviz^TM is a digital signage solutions provider, with years of experience & expertise in the industry. This company has proven its talent digital signage animation & interactive digital content. The company has partnered with freshpaintdigital^TM to create some of the most detailed & graphically complex digitial signage advertisements possible. We are highly impressed with their capabilities & the advancements they've made in the digital signage market. This particular video demonstrates only basic digital signage content, yet is a great introduction to the endless possibilities of digital signage media content. Although long, the video displays some interesting statistics of just how influential a digital signage media campaign can be for a business.

Digital Signage Video of the Week:

This video shows parts of an interview with Brian Dusho of BroadSign International Inc. during the Digital Signage Expo 2010. Brian adresses three main issues hindering the advancement of the digital signage market & its overall success: the adoption of standards, creating its own media category & automating the media buying process. He suggests that technology providers need to continue to work together to reate standards within the digital signage market. As a result, this will help automate the media buying process, shuttling digital signage to end users, much more efficiently & faster. By creating its own media category, the DOOH (digital out of home) market will be able to maximize the shareshirt from TV & radio. Clearly, Mr. Dusho believes digital signage is the next step in advertising & communication; we must simply take a few steps to solidgy its advancement.

Digital Signage Video of the Week:

This video is a trailer, representing the release of a new reference book about digital signage & incorporating successful content into a display. The author, Keith Kelsen, is shown explaining the importance of digital signage content & this alone will ultimately determine your success in the digital signage market. Kelsen has broken the digital signage market into three different, generalized areas: Point of Sale, Point of Wait & Point of Transit. Each area is discussed in greater detail as to how to create successful digital signage content. Although no rule is set in stone & different markets require unique strategies, this book serves as a great reference for those pioneering the digital signage market as well as those new to industry.

Digital Signage Video of the Week:

Keywest Technology demonstrates in this video, how digital signage can have a positive impact on the success of retail campaigns or marketing efforts. By positioning digital signage in specific locations & by targeting appropriate audiences, you are giving customers "every conceivable purchase opportunity." This video goes on to discuss how versatile digital signage can be, by presenting various forms of media content, including paid advertisements. Digital signage can be the key to making a sale, increasing business for both your retail store & its individual brands of which you may be paid to promote.

Digital Signage Video of the Week:

Digital signage & content media displays are being developed & mastered over time, incorporating new technologies & advancements. This video demonstrates how interactive, touch screen technology can be incorporated into a digital signage presentation & its overall effectiveness within retail settings. Digital signage should not be limited to simple, slideshow presentations but rather embraced as the future of advertising.

Digital Signage Video of the Week:

Digital signage is an up-&-coming form of marketing & communication, with many different applications & uses. CornDigital has taken the time to develop a video detailing the many different uses of digital signage & just how innovation one can be when positioning your digital signage solutions. Although it is clear that some of the shots may in fact be "fake," & the ending screen clearly shows evidence of grammatical and/or language-barrier issues, we felt this video greatly demonstrates the versatile nature of digital signage. Please view this video as inspiration for creating your own digital signage content & for gaining more ideas of how you can add digital signage to your own business.

Digital Signage Video of the Week:

Digital signage solutions & technology continue to evolve to include more target-specific capabilities & innovative abilities. Intel® Tecnology demonstrates in this video, examples of how you can use your digital signage advertising to target specific audiences, based on demographics & other factors, such as the time of day or the location of your digital sign. The digital signage industry & digital signage market is growing exponentially, with new developments & advancements arriving more frequently. Intel® Technology has really highlighted just how effective digital signage can be in focusing your advertising efforts towards a particular audience or demographic. Clearly, more efficient than static poster, digital signage solutions is sure to increase your company's overall success when it comes to creating & displaying effective advertising displays.

Digital Signage Video of the Week:

Digital signage solutions were the subject of discussion at the second, NEC Solutions Showcase, a "unique forum to exchange ideas and to experience a vast range of innovatice technology solutions." The event attracted close to 300 visitors from all different industries and experiences, and focused on five key areas of interest: education, control rooms, digital signage, professional office environment and Digital out of home (DOOH.) NECs Solutions Partners demonstrated real-life scenarios of a variety to help better display the technology and its overall effectiveness. Unlike other events, the NEC Solutions Showcase focused more on application rather than product, therefore making it an ideal forum in which to exchange ideas and learn how to properly and effective apply this new form of communcation.

Digital Signage Video of the Week:

Here is an interesting and informative video discussing digital signage in general, its usage in many different industries and how to get started with implementing such a dynamic form of display into your marketing strategy or communication system. Digital signage can be difficult to understand for many who are just entering the DOOH industry. This tutorial video is perfect for those considering dynamic signage for their office or business.

Digital Signage Video of the Week:

With Revel Digital web-based content management software, it's incredibly easy to upload pictures and create new digital signage. No more having to use flash drives or disks, with the risk of losing or breaking your digital signage materials! By having all of your content, images and signage on a web-based content management system, you can access and update a presentation instantly, from anywhere! (You may want to expand the video for best viewing.)

Digital Signage Video of the Week: