3M Digital Signage Minnesota
3M Digital Signage Minnesota
The company that generates over $21 billion in worldwide sales, 3M, is entering the digital singage market with a vengeance. They have acquired Mercury Online Solutions, a Washington company, offering network design, implementation, hosting, monitoring and service, as well as easy-to-use content management software. 3M recognizes a key digital signage marketplace need; measuring and improving ROI (return on investment) for digital signage networks. Kelly Canavan, market development manager for 3M's Graphics Market Center, says that 3M will apply its focus on innovation and process improvement. They plan to develop a new approach to digital signage, and will be developing a new approach to all aspects of the digital signage range of out-of-home advertising.
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