3M Launches Preferred Digital Signage Affiliate Program
3M Launches Preferred Digital Signage Affiliate Program
3M United Kingdom has just announced the launch of their new Preferred Affiliate Program to support channel affiliates operating at all levels of the digital signage industry. The initiative was designed to develop mutually beneficial, long-term commercial relationships between 3M and its expanding network of systems integrators, Audio Visual and Information Technology resellers, as well as other business associates, such as creative agencies and digital media companies. Simon Birkenhead, Sales and Marketing Manager, for 3M's Digital Signage and Optical Systems division commented "By launching this program, we are maximizing the value that affiliate organizations can gain from their relationship with 3M. Many of the organizations who are seeking to incorporate 3M technologies into a digital signage solution are not able to provide the full service offering that is required by customers. Therefore, we have developed a three tier approach for our Preferred Affiliate Program that enables organizations of all capabilities to benefit from a relationship with 3M." This will benefit both 3M Digital Signage and the end customer. Because digital digange has historically been a solution-based sale, anything that helps providers offer a complete solution is of benefit to all parties involved. In fact, 3M's Tier 1 Certified Value-Added Reseller is the highest level of reseller status reserved for organizations able to offer complete full service digital signage solutions to their end users. Tier 2 Reseller status is available to Audio Visual and Information Technology resellers and systems integrators wishing to purchase 3M Digital Signage products but are unable to meet the requirements of a Tier 1 affiliate. 3M's Tier 3 Business Affiliates are "best-in-breed" associate organisations or "influencers" that can provide an element of the digital signage value chain unrelated to technology, such as creative works organizations, and design or media agencies. "We're finding that a wide variety of organizations in our target sectors have an opportunity to sell in a digital signage project or solution to a customer," says Birkenhead. "However, not all of these organizations can actually install the technology, so our Tier 3 Affiliate level enables them to benefit financially from the involvement of 3M for the provision of technology components and installation." 3M's Preferred Affiliate Program includes the following Key benefits for participants: - You will be associated with the 3M Digital Signage brand.
- Generation of new business opportunities in a high growth market space.
- You'll be backing of one of the world's most respected diversified technology companies.
- Access to proven software and display hardware solutions at preferential rates.
- Joint marketing and lead generation activities.
- Sales support and technical training.
- Ability to provide full value chain offerings to customers leveraging the core competencies of 3M and its other Preferred Affiliates.
The Digital Signage division of 3M is actively implementing its Preferred Affiliate Program with the objective to formaliZe existing channel affiliations and encourage new agreements for the advancement of the digital signage market in both UK and Europe. An announcement will be made in the near future by 3M regarding the first affiliates to be signed under the new Program.
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