Canadian Digital Signage Networks by Artisan Live and Mythum
Canadian Digital Signage Networks by Artisan Live and Mythum
The number of digital signage display's in Canada just got considerably larger. Artisan Live and MyThum Interactive have partnered up to offer over 6,300 digital signs across the country. The digital signage displays are expected to reach millions of Canadian consumers. The new partnership will dramatically increase the number of digital signage displays that advertisers can choose from. Artisan Live is one of North America's leading full-service digital signage developers, and their partnership with MyThum, a leading mobile media company, will allow advertisers to interact with Canadian consumers in an array of out of home displays. Artisan Live Marketing Manager, Kris Matheson says that "the next generation of in-store merchandising has arrived, and with Artisan Live and MyThum, advertisers now have a sophisticated program across all digital networks to build the brand or increase sales." Artisan Live 's Mobile Affiliate Advertising Program (MAAP), which is a virtual marketplace for digital signage publishers, will be an integral part of the new partnership. MAAP will allow advertisers to run a 15 second video short on up to 6,305 digital signs across 18 different digital signage networks. The beauty of this program for advertisers is that this can all be accomplished under one advertising campaign. MAAP already has a significant number of advertisers lined up. Nissan Canada used the program to launch their all-new Versa to Canadians via a contest that brought together MyThum and Artisan Live. Matheson adds that "the beauty of the approach is that advertisers can absolutely measure the effectiveness of the program, and with MAAP, that measurement translates into the actual amount of investment an advertiser makes. A commission is generated for every interaction, and that means advertisers invest based on the success of their program." Consumers will be able to interact with the displays with their cell phones. If they see an advertisement for something that interests them, they can use their cellular phone to perhaps enter a contest, receive a coupon, or receive other value added content like a ring tone, or more product information.
|
