Digital Signage Partnerships
Digital Signage Partnerships
Within the past several months, some of the largest digital signage providers are seeking partnerships in various areas of their signage businesses. NEC, 3M Digital Signage, and Mitsubishi have all been actively seeking key alliances in the sector. NEC is currently pushing its digital signage message out to professional AV resellers, NEC visual display division, national sales manager, Steven MacDonald, said. "Not every dealer can promote the technology. Only those with the infrastructure in place, and that have an installation crew, will have the expertise to sell it," he said. 3M Digital signage released details recently of its affiliate program. The program is offered in several regions both domestic and internationally, and is aimed at helping them increase their presence in the growing industry. Mitsubishi recently released a 42-inch LCD screen that can be linked together with up to 16 panels to form a single configuration, according to product manager, Matt Hanna. He said that the firm recently launched 32-inch and 37-inch LCDs which offered built-in scheduling features. "The shopkeeper can program the panel to turn on or off at a certain time," he said. Also relevant to the category are video cubes, which come in 50-inch and 67-inch models. These use DLP technology and can be formed in varying configuration of up to 64 cubes. While the type of display best suited to digital signage is still in question, there's no debating that the industry is seeing increased interest from a growing number of vertical markets. "The interest started 6-12 months ago. It's now an area that vendors and resellers are focusing on," Hanna said. "It big in the US and we're now following their lead."
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