Digital Signage Uses Expands
Digital Signage Uses Expands
With 2006 coming to an end, the digital signage industry is showing no signs of slowing down as the new advertising medium becomes more and more popular as a way for businesses to communicate with consumers. The phenomenon is not just sweeping North America. In fact, it is more popular in Australia and the UK than other regions. The Sofitel Hotel in Melbourne uses digital signage displays to provide its guests with directory boards full of information. The large NEC panel welcomes guests and showcases the hotel's many functions and services. Victoria-based Architectural AV was chosen by Sofitel to integrate the digital signage solution. Owner and AV/IT specialist Mike Quinn says that "the panel hits you in the face. It directs you where to go, while displaying high-quality photos and important information." AV and IT specialist Mike Quinn, owner of Victoria-based Architectural AV, said. Sofitel has plans with Architectural AV to implement another five displays in various spaces in their hotel. They want the digital signage in conference facilities, reception areas, and major function rooms. Architectural AV says that they are seeing an increased demand for digital signage solutions in the hospitality industry, and has plans to allocate more time and resources to the sector. Hotels are not the only area where digital signage is changing the marketing landscape. Signage has major uses in cinemas, retail, night clubs, pubs, banks, airports, museums, and shopping malls are all welcoming the digtial signage technology with open arms. They are counting on it to help them get away from static signage and advertising that just blends and becomes a victim of ad blindness. Digital signage has been a way for businesses to offer various different messages from one location. Digital signage providers are working to make the displays flashy, large, rife with relevant content. Whatever the venue, you can be sure that your eyes will come to view digital signage in one form or another.
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