More Retailers Are Adopting Digital Signage
updated 07/20/11
Digital Signage Solutions for Retail
Digital signage in retail stores is quickly becoming standard practice. With the advancements in technology, including touch-screen displays & smart phones, more & more customers are expecting to find a form of electronic advertising within a retail store. Not only does digital signage improve the overall effectiveness of an advertising campaign but it also offers targeted messaging retailers can customized based on a time of day, location or clientele. As a result, retailers are finding new, more creative ways to incorporate digital signage solutions into a presentation. Grocery stores, for example, can now use digital signage technology to create "live" end-caps to promote new products or those that are on sale. Are you testing the market with a new product, deciding whether or not to stock the shelves with such a unique item? Why not use digital signage to help determine whether or not customers will be interested in it? According to an article written on itbusinessnet.com, suppliers saw a 100 percent increase in sales for the specific products located within the "live" end-cap. This was a huge improvement over static, print advertisements.  Another up-and-coming way retailers are incorporating digital signage into an exhibit is through smart phone promotions. Merchandisers are displaying videos & images that encourage viewers to text specific codes to a number in order to receive coupons, discounts or promotions. As a result of digital signage, shoppers are more likely to sign up for a discount program than when simple print ads are used. Digital signage, in general, is a huge improvement over static print ads because of the constantly moving pictures & the ability to keep presentations up to date & relevant. Fresh content &l; keeps customers intrigued, always expecting new information when visiting a store. How many times have you gone into a store only to see the same poster being displayed throughout the entire season? The "summer sale" seems to be going on until fall. With digital signage, retailers can run more promotions & distribute more information, without the need for more employees or other costs. The author makes an obvious yet important statement near the end of his article. "Retail is not a static environment." Digital signage gives retailers the ability to match their signage & advertisements with the nature of their business. Clearly digital signage is a trend that does not appear to fading anytime fast. In fact, with many college campuses adopting web-based classrooms & Kindle-based textbook rentals, the future of technological advancement & domination is present. Read the entire article here:
http://softwaredev.itbusinessnet.com/articles/viewarticle.jsp?id=1595389
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