iDisplay, a provider of digital signage displays, has recently announced the launch of their new iShelf 2, which is an interactive retail shelf display. The 7" high-resolution digital screen has an extended battery life (up to 3 months of operation) & a built-in real-time statistical usage data mechanism. This gives users the ability to keep record of how often the video is played & when the most popular times of a day are for their consumers. To upload content, simply plug a flash stick or memory card into the USB port. There is even space for retailers to place their logo or other advertisements that may further improve their overall success rate. Attach the unit to a shelf, slatwall or even display it as a wall-mounted fixture. The purpose of a digital shelf display is for retailers to engage with consumers by educating them about new products & their features. The unit has a flashing LED activation button, which draws in customers & encourages them to interact with the screen by viewing a video or slideshow or images. Sound is also available.
The iShelf operates without cables & cords. This creates a professional & clean-looking presentation customers will appreciate. The small size screen fits almost anywhere & won't distract shoppers or hinder their experience. The unit only plays a video when a customer engages with it by pressing the button. With limited shelf space & other competitors' offers, a digital advertisement is a great way to increase exposure of your brand & ultimately increase sales. Retailers, like a grocery store for example, could use the iShelf by selling ad space to companies. Another way the digital signage display could be implemented is for companies to pay retailers to install the unit to a shelf near their products. The iShelf is a great tool for both new & existing product lines. As you can see from their case study, the implementation of the digital signage shelf display increase sales over 20%.
