Digital Signage Embraces Social Media
updated 04/06/11
Digital Signage & the Social Media Worlds Combine
We just received the new Signage Solutions Magazine in the mail today and are intrigued by the cover page article about social media and its marriage to digital signage. Like the article states "social media provides a stepping stone on which a business, brand or retailer can better communicate with its customers." To further explain, the author, David Weinfeld, goes on to reveal that social media makes it more possible for customers to voice an opinion. As a result, companies are able to receive that feedback and use it to improve their services and ultimately their overall success. Social media, such as Twitter and Facebook, give companies access to different niches and groups. They allow businesses to achieve a personality with which customers will associate. Organizations are no longer just a logo or emblem embedded on advertisements or on the TV screen. Instead, they can become more connected to their clients and really associate with them, their interests and the general community. Social media is about creating an online community with which individuals share personal thoughts, feelings, goals, opinions, accomplishments and so on and so forth. Social media has become an enormous part of our daily lives and is an important part of our future together as communities grow smaller and more connected. "Digital signage is a medium of communication." It is an inevitable union that as users and providers should embrace with open arms. One way in which the digital signage marketplace is adopting social media is through mobile marketing. For example, a floor-standing digital signage solution may ask a viewer to log on to his Facebook account or a webpage for an exclusive offer on their Iphone or Blackberry. "The continued movement of social media networks away from the confines of one's computer allows us to better understand the impact different environments have on social media communication." With the merging on social networking with mobile devices, businesses are able to capture more information about their customers and their activities, interests and environments. With that information, businesses can cater their advertisements and promotions to such locations, personalities and interests. Kiosks, for example, give users the ability to merge their physical interactions with the digital world by simply "liking" a product in a store, thus sharing it with their digital community. But how can we convince customers that logging on to their facebook through a retail store's kiosk is secure? David Weinfeld's solution is mobile devices equipped with unique barcodes used as identifiers. Like the idea of digital wallets, where users can scan their phone to instantly pay for groceries, the mobile device would carry all of a user's information and log-ins. The same can be done for at-home television viewing and interactions. Please check out David's blog at www.dsinsights.blogspot.com or Signage Solutions Magazine
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