Dynamic Digital Signage Displays Versus Flash Card Players
updated 06/01/10
Digital Signage Solutions
Dynamic digital signage displays offer many more features and capabilities than your typical flash card USB media player. Dynamic digital signage is technologically advanced, offers several unique features that stand out to customers and visitors, and offer better ways to target different demographics at appropriate times. Flash card (sometimes references as "flash sticks") generally offer the ability to present custom image slide shows, and custom made videos. For many people this type of digital signage display is an appropriate fit. Sometimes a simple image slide show, or video, is all that is needed to get a marketing message across to viewers. However, a more advanced solution that is sure to garner more attention, and offer the presenter many more options comes from digital signage.
Many newer digital signage displays are set up and controlled through the internet. With network capabilities, one person can control hundreds of dynamic digital signs from their home, office, or anywhere with an internet connection. The central management allows them to edit presentations, change presentations, update signage, and change scheduling. With this kind of system, you can automatically target your morning crowd with on presentation, and in the afternoon, have your signage scheduled to change to a different presentation targeting your afternoon crowd.
Another benefit to using dynamic digital signage displays is that they often are able to play more than just images and/or videos. In-fact, some systems are designed with fully custom "split screen" or "framed" screen display - meaning the monitor is split onto different zones where multiple pieces of media can be played at the same time. Many of these types of solutions also have the ability to display RSS feeds and Live TV. With scrolling marquees, RSS feeds or custom text messages can be scrolled across anywhere on the monitor.
Many of the newer digital signage solutions carry subscription fees for the content management web interface - meaning that you pay a subscription to be able to store, upload, manage, edit, schedule, and design your presentations from an account accessible online. The subscription fees vary depending on the provider, but enable companies to control all of their signage from one place, at any time. For more digital signage solutions and ideas, please visit Displays2go.com
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