Digital Dynamic Signage Narrowcasting
Digital Dynamic Signage Narrowcasting
The advertising revolution has begun and at the forefront is Digital Dynamic Signage Narrowcasting, also called Narrowcasting, Dynamic Signage, Digital Signage Networks or Digital Visual Messaging. This new trend involves the application of the latest video display technologies to public information displays. Digital Dynamic Signage Narrowcasting is the next big wave in business for both the out-of-home marketing industry and the audiovisual industry. Consumers can already see widespread use of plasma displays, LCD displays, and other flat-panel displays in areas such as movie theaters, airports, large and small retail stores, shopping malls, and financial institutions. Even though roll-out has been exceptional over the past 24 months, the electronics industry which supplies digital signage equipment such as the displays is still expected to grow almost 50% over the next few years. Digital Dynamic Signage Narrowcasting allows advertisers to reach out-of-home traffic in a variety of ways that can help spur brand recognition, and increase sales.
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