Outdoor Digital Signage with Face Recognition Technology
updated 12/02/2011
Digital Signage Software with Face Recognition Software for Outdoor Displays
We stumbled upon an interesting article discussing the use of digital signage to determine a consumer's mood, which we found to be very exciting. But how does it work? Cameras are placed surrounding a billboard to capture the facial features of a customer. Using face recognition software, the digital advertising display will determine what type of promotion should be shown based on an audience's mood. Any unhappy patron, for example, would be shown an advertisement for tourism in an effort to boost his or her morale. According to the article, "the outdoor advertising industry is forecast to be valued at US43.8 billion by the end of 2017." It is predicted that companies will begin shifting away from print ads and move towards more dynamic digital signage-based technologies. Digital signage marketing provides users with the ability to create more targeted presentations based on a time of day or a type of audience. The mood-based advertising solution is just one example of how the technology can be used to customize a campaign. Currently this system is available for use indoors; the implementation outdoors is a new step in the ultimate conversion from static print ads to dynamic, personalized digital signage exhibits. Through the use of face recognition software, companies will also be able to better understand who their target market is how they can cater to their unique needs. Researchers can literally put a face on the thousands of customers shopping in a specific store or ordering coffee at a local shop. http://pr.officialwire.com/main.php?action=posted_news&rid=306052
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