Mobile Devices in Retail Stores - The Future of Digital Signage
updated 08/18/10
Mobile Devices in Retail Stores - The Future of Digital Signage
Recently we stumbled upon an interesting blog (http://blog.starmountsystems.com/) discussing digital signage software & advancements within the industry. Although this blog is clearly supported by a digital signage provider, Starmount, they present an interesting view on the digital signage market & just how advanced it truly has become. Their latest entry, for example, has detailed the company's mergence with Urban Outfitters & how they plan to take a similar approach to Apple, when it comes to provider top-notch customer service. By supplying store associates with mobile devices, customers are able to receive information much quicker, ultimately increasing the overall efficiency of their shopping trip.
Here is how it is explained: The store associates are equipped with mobile devices so they can search the store's inventory of products, answer questions or even act as a mobile register by handling transactions anywhere in the store. All a customer will need is a credit card! This means no more having to wait in line for a register, ultimately speeding up the decision process & satisfying everyone involved. The mobile device also provides up-to-date information for the store associates so they can relay to customers stock information, prices or even product-specific details. This mobile device will help store associates create a more personal interaction with customers, truly focusing on their individual requests & the products for which they are looking. Finally, the interaction will leave customers satisfied, improving the likelihood of them returning in the future.
How is this relevant to the digital signage market? The company is using mobile point-of-sale applications to increase efficiency & customer experience, which is part of the purpose of the implementation of digital signage. Digital signage is designed to target specific audiences & deliver eye-catching, dynamic displays to make a person buy a specific product, attend an event or visit a certain location. By providing customers with a more time-efficient way to make a purchase, their overall experience will ultimately be improved, therefore alluding to future visits & successful shopping experiences. Such a unique application can also be added to kiosks or digital signage, therefore creating a more interactive presentation for retail stores. Customers enjoy shopping online because of the massive inventory of products, styles, sizes & options. By combining the online shopping experience with the in-store options of trying on sizes or viewing the products in person, customers will enjoy their time in the store even more, ultimately returning in the future! Clearly this mobile form of point-of-sale retail marketing could be something of the near future!
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