Vending Machines With Digital Signage Displays
Vending Machines With Digital Signage Displays
In making your vending machines as popular and noticeable as possible, some vending solutions providers are considering vending machines with digital signage displays. The advantages of including multi-media and touch screens is fairly obvious, there are some other considerations that can, at times, get skipped over. Here are factors that should be considered and included in all digital signage ROI calculations. - The vending machine's mechanical buttons can be replaced by touch screens with graphical icons. The touch screens have far longer life than the mechanical buttons, and thus, reduced maintenance expenses should be factored in to the digital signage ROI calculation.
- Static display information such as prices, product descriptions, and advertisement creatives can be replaced with dynamic digital signage displays. The information shown on these displays can be updated on the fly without ever visiting the physical machine, as long as the machine is connected to a IP network.
- The computer used in digital signage touch screen technology enables simplified vending machine networking for two-way remote monitoring. (Aka. bi-directional remote monitoring.)
- Digital signage displays that are built in to the vending machines can display product information or other advertising as upsell opportunities. Apple has made the most of this with their iPod vending machines.
- Vending equipment and other kiosk equipment and devices continually evolve in to self-service units, operators need now, more than ever, a competitive advantage. Digital signage and touch screens may be this advantage and thus, may soon become a regular tool for vending operators.
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