
Home \| Glossary \| Equipment \| Directory \| Articles \| Software \| Content Events \| Video Archive \| About Us \|

Concepts - Digital Signage Terms Glossary

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

*Your search for digital signage terms in the category "Concepts" has returned 39 results.

Ad Channel

Ad Channel - digital signage

An ad channel refers to television channels which are dedicated to running advertisements. Ad channels are semi-automated, and are a great sources of revenue for local Cable TV companies. Ad channel applications include real estate channels, cable personals, cable classifieds, and automotive channels.

Ad Display

Ad Display - digital signage

See Ad Displays.

Ad Displays

Ad Displays - digital signage

An ad display is any location-based display that carries advertising. Scala specializes in remotely updateable signage, but advertising displays can be anything, including end caps, ATM toppers, posters, billboards, point-of-purchase displays (pop displays), and cardboard displays.

Advertisement Displays

Advertisement Displays - digital signage

See ad displays.

Advertisements Channel

Advertisements Channel - digital signage

See Ad Channel.

ATM Toppers

ATM Toppers - digital signage

ATM toppers are video screens built into ATMs (automatic teller machines) which run advertising and other information independent of the ATM. These are provided by various digital signage solution providers.

Author

Author - digital signage

A person, or group of people who write or construct an electronic document or system, such as a website, video, etc. These people or groups are often considered "content creators" and are an integral part of the digital signage concept. Content creators are sometimes referred to as authors.

Authoring

Authoring - digital signage

The process of constructing or writing of an electronic document or system, such as a video, website, etc. Within the digital signage concept, this process would involve creation of the content to be displayed.

Authoring Tools

Authoring Tools - digital signage

Authoring tool refers to computer software that helps multimedia developers create content. Authoring tools are different from computer programming languages in that they are supposed to reduce the amount of programming expertise required in order to be productive. It can be said that they help to translate creative knowledge in to content that is usable by the digital signage system. Some authoring tools use visual symbols and icons in flowcharts to make programming easier. Others use a slide show environment.

Back Channel

Back Channel - digital signage

A communication pathway that runs from a media player, back to the control station or server. Back channel also relates to satellite broadcasting where a separate line, usually dialup, is provided to facilitate outgoing transmissions and communications.

Backdrop

Backdrop - digital signage

Backdrop refers to an optional and adjustable rectangular area of color behind a screen element. These can be used to add contrast to on-screen elements.

Broadcast

Broadcast - digital signage

To broadcast means to send content through a medium that is open for all to receive or see. Alternatively, it is a term used with some Scala applications. In this context, it is a type of ICDesigner connection in which Network Manager sends information to many Players all at once, rather than making a separate connection to each Player one at a time. Data that is broadcast reaches each Player, but only those Players to which it is intended will actually play it.

Captive Audience Networks

Captive Audience Networks - digital signage

Networks of advertising displays that are strategically placed in areas where the consumer is practically forced to look at the advertising, because they have nothing better to do. Typical examples are advertising in public transit vehicles, or an advertisement that plays on a digital signage screen nearby while you wait in a long line.

Closed Circuit Television

Closed Circuit Television - digital signage

A system of television equipment that is connected by cables. There are designated displays, which could be a television, a plasma screen, or LCD, projectors. There may also be cameras, and recording devices. Closed circuit systems are generally not used for broadcasting.

Connection

Connection - digital signage

A link, either wired or wireless, between two or more points in a digital signage system. For example, a connection between a server and the signage unit on location.

Content

Content - digital signage

Content is any file that can be displayed on your digital signage network. Content includes images, creatives, copy, video files, news and so on.

Content Database

Content Database - digital signage

A normally central database containing all of the digital media available for your digital signage network. It is arranged for ease and speed of search and retrieval. A content database is also known as a data bank.

Content Loop

Content Loop - digital signage

A content loop is a sequence of scheduled media files that run in a repeating loop. The content is arranged in a specific sequence and scheduled on each player.

Datacasting

Datacasting - digital signage

Datacasting is simply another term used to describe narrowcasting or broadcasting. It Like narrowcasting and broadcasting, datacasting involves the delivery of media over a specific network.

Day Parting

Day Parting - digital signage

The partitioning of a one day period into multiple, smaller time segments for purposes of scheduling content. For example, a digital signage display located in a grocery store might show advertisements for coffee and cereal from 6am - 11am, then show lunch specials from 11:01am - 2:00pm, popular dinner items from 2:01pm to 7:00pm, and then closing or late night specials from 7:01pm until store closing.

Digital Broadcast

Digital Broadcast - digital signage

A broadcasst of multimedia content over the Internet or via satellite to be downloaded and played back by multimedia receivers, recorders, or players.

Digital Dynamic Signage

Digital Dynamic Signage - digital signage

A term used to describe a narrowcasting network of displays including LCD, projectors, plasma, and television. See also: Digital Signage.

Digital In-Store Merchandising

Digital In-Store Merchandising - digital signage

The use of digital signage equipment in a retail store designed to showcase product, and stimulate purchase decisions. An example of this would be a display for a new cooking device where the actual product was set up, boxed units were there to purchase, and a digital signage display was showing customers how easy it was to use. It is said that this sort of marketing can stimulate the purchase decision, and drive sales.

Digital Signage

Digital Signage - digital signage

Digital signage is any dynamic display that communicates a message in a public environment to an audience, captive or not. Digital signage takes various forms, and could be a projector, plasma, LCD, television, or a computer monitor displaying advertisements in a retail store. Alternatively, displaying training seminars in a university would be considered a form of digital signage. It 's most common application is a network of numerous digital displays installed in one or more locations that are controlled from a central computer or server. Digital signage allows communicators to project a message to their customers and/or employees through a private network.

Digital Signage Network

Digital Signage Network - digital signage

A complete digital signage network includes servers, displays, and the control point. The network is normally owned by one entity, however, some business own the equipment while the digital signage provider owns the network's design, software, and content.

Electronic Signage

Electronic Signage - digital signage

See Digital Signage.

Group

Group - digital signage

In a digital signage concept, a "group" is a set of select display devices that display the same content. A single media player can only play one file at a time, which is displayed to a "group" and thus, that entire "group" would receive the same media stream.

Interactive Kiosks

Interactive Kiosks - digital signage

An interactive kiosk is a station that is set up in a public place where consumers can obtain information. The information may be provided by a human or by a computer. The latter case is used within the digital signage concept, and the data may be stored locally or accessed via a network.

Kiosk

Kiosk - digital signage

See Electronic Kiosk and Interactive Kiosks.

LAN

LAN - digital signage

See local area network.

Local Area Network

Local Area Network - digital signage

A local area network is a computer network limited to the immediate area of computers. Examples of a local area network would be a home office network, the network in one office location, or the network at a university.

Loop

Loop - digital signage

See content loop.

Multi-Media

Multi-Media - digital signage

Multi-Media is used to describe a communication method which uses text, graphics, animations, video, audio and layout to communicate a message.

Multicast

Multicast - digital signage

A multicast is an audio or video communication made to a select group of multiple destinations simultaneously. A two-way communication such as videoconferencing or teleconferencing would also be considered a multicast.

Narrowcasting

Narrowcasting - digital signage

The transmission of creative content that is confined to the interests of a specific group of viewers or a target market.

P.O.P.

P.O.P. - digital signage

Standing for point of purchasem, a P.O.P. display is a counter display used to sell a product at the point of purchase. Marketing research shows that in 2006, 70% of purchase decisions were made at the point of purchase.

POP

POP - digital signage

See P.O.P.

Turnkey

Turnkey - digital signage

The term "turnkey" is applied to a solution that is ready for immediate use without any further action by the purchaser or recipiant. For example, a turnkey digital signage solution would entail system design, installation, a software package, content, and administration. The buyer simply needs to purchase it, specify a few variables, and the provider does the remainder of the work untill the solution is up and running successfully. It is worth noting that some digital signage providers use the term turnkey loosely, and do not actually provide all aspects of a signage solution.

The digital signage terms glossary is aimed to help you understand the technology behind the digital signage marketing revolution. You can also suggest a digital signage term here.

Home

Glossary

Equipment