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A - Digital Signage Terms Glossary

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

*Your search for digital signage terms beginning with the letter "A" has returned 30 results.

Acrobat

Acrobat - digital signage

Adobe Acrobat is a software package that is used for producing high quality, non-editable, and printer friendly documents. Adobe Acrobat documents have the extension .pdf, and are often recognized as "PDF files." The software for viewing these files is called Acrobat Reader, and is available for free from the Adobe web site. The full version, which is used to create the documents, is available for purchase from Adobe.

ActiveMovie

ActiveMovie - digital signage

ActiveMovie is a graphic driver created by Microsoft, which is used by the Windows Media Player. It is used for playback of various types of animation formats. The ActiveMovie driver supports QuickTime, AVI, and MPEG files.

ActiveX

ActiveX - digital signage

ActiveX is Microsoft's technology for enhancing interactive control, primarily in Web browsers and other network-oriented interactive software applications. There have been some digital signage applications, specifically media players, developed on this technology.

Ad Channel

Ad Channel - digital signage

An ad channel refers to television channels which are dedicated to running advertisements. Ad channels are semi-automated, and are a great sources of revenue for local Cable TV companies. Ad channel applications include real estate channels, cable personals, cable classifieds, and automotive channels.

Ad Display

Ad Display - digital signage

See Ad Displays.

Ad Displays

Ad Displays - digital signage

An ad display is any location-based display that carries advertising. Scala specializes in remotely updateable signage, but advertising displays can be anything, including end caps, ATM toppers, posters, billboards, point-of-purchase displays (pop displays), and cardboard displays.

Advertisement Displays

Advertisement Displays - digital signage

See ad displays.

Advertisements Channel

Advertisements Channel - digital signage

See Ad Channel.

Air

Air - digital signage

This refers to an important option on digital signage text that helps keep underlined text legible. It is an outline applied to the actual letters of underlined text and is the same color as the background. When the color of the text and the underline is the same, the air keeps the text and underline from blending together.

AJAX

AJAX - digital signage

Standing for Asynchronous Javascript And XML, AJAX is a new term for an established technique in web programming. It describes an approach whereby Javascript calls are made from a given page back to a web server in order to retrieve small bits of XML for use in updating the page on the user's screen, or even for committing changes to data residing on the server with a web service all without any page refreshes. While AJAX programming is not a cure-all, and does not replace page-based navigation of the web, it will make web applications much easier to use and quicker than when page refreshes are involved. The AJAX technology will apply well to digital signage applications, and will help increase the speed and reliability of the applications over a network.

Alignment

Alignment - digital signage

Refers to the position of an element, or lines in a multi-line text element, in relationship to left / right margins.

Amber Alert

Amber Alert - digital signage

Amber Alert is an emergency broadcast or notification system used when there has been an abduction, espeically of a child or children. Some digital signage firms have donated use of thier networks for the implementation of such systems.

American Standard Code for Information Interchange

American Standard Code for Information Interchange - digital signage

See ASCII.

Animation

Animation - digital signage

Animation is a sequence of frames that, when played in order at sufficient speed, presents a smoothly moving image such as a video clip. In digital signage, an animation is generally a digitized video clip, a computer-generated graphic, or a combination of the two.

Animclip

Animclip - digital signage

An animclip is an animation in the FLC or AnimGIF format which has been loaded as a clip. Like regular clips, animclips can be moved and sized, and like animations, their speed and other animation parameters can be set and controlled. For more information, see also movieclip.

AnimGIF

AnimGIF - digital signage

An AnimGIF is an animation in the GIF format that is capable of automatic looping playback. See GIF for more information.

Applet

Applet - digital signage

A small program that is/can be downloaded from a web site and executed on the user's computer.

ASCII

ASCII - digital signage

Standing for American Standard Code for Information Interchange, ASCII is the universal standard for representing text (letters, numerals, punctuation marks and control instructions) in computer storage and communication.

Asynchronous Javascript And XML

Asynchronous Javascript And XML - digital signage

See AJAX.

ATM Toppers

ATM Toppers - digital signage

ATM toppers are video screens built into ATMs (automatic teller machines) which run advertising and other information independent of the ATM. These are provided by various digital signage solution providers.

Attribute

Attribute - digital signage

An attribute is a characteristic of a style element that one can modify; for example, the degree of slant in the italic font style. Attributes also apply to digital video files. For example, a video file's bitrate could be considered an attribute.

Attributes

Attributes - digital signage

Audio Video Interleave

Audio Video Interleave - digital signage

See AVI.

Author

Author - digital signage

A person, or group of people who write or construct an electronic document or system, such as a website, video, etc. These people or groups are often considered "content creators" and are an integral part of the digital signage concept. Content creators are sometimes referred to as authors.

Authoring

Authoring - digital signage

The process of constructing or writing of an electronic document or system, such as a video, website, etc. Within the digital signage concept, this process would involve creation of the content to be displayed.

Authoring Station

Authoring Station - digital signage

A product by Scala, An authoring station is a machine running Scala ICDesigner software, used for authoring and publishing the scripts that are sent to the media players.

Authoring System

Authoring System - digital signage

A piece of software for assembling multimedia applications. This would be a key piece of software within a digital signage solution.

Authoring Tools

Authoring Tools - digital signage

Authoring tool refers to computer software that helps multimedia developers create content. Authoring tools are different from computer programming languages in that they are supposed to reduce the amount of programming expertise required in order to be productive. It can be said that they help to translate creative knowledge in to content that is usable by the digital signage system. Some authoring tools use visual symbols and icons in flowcharts to make programming easier. Others use a slide show environment.

AVI

AVI - digital signage

AVI, which stands for Audio Video Interleave, is an early video format by Microsoft.

The digital signage terms glossary is aimed to help you understand the technology behind the digital signage marketing revolution. You can also suggest a digital signage term here.

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