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C - Digital Signage Terms Glossary

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*Your search for digital signage terms beginning with the letter "C" has returned 12 results.

Captive Audience Networks

Captive Audience Networks - digital signage

Networks of advertising displays that are strategically placed in areas where the consumer is practically forced to look at the advertising, because they have nothing better to do. Typical examples are advertising in public transit vehicles, or an advertisement that plays on a digital signage screen nearby while you wait in a long line.

CAT5

CAT5 - digital signage

Category 5 UTP Cable. A type of cable used for connecting computer networks. Can also be referred to as a network cable.

Category 5 UTP Cable

Category 5 UTP Cable - digital signage

See CAT5.

CCTV

CCTV - digital signage

See Closed Circuit Television.

Closed Circuit Television

Closed Circuit Television - digital signage

A system of television equipment that is connected by cables. There are designated displays, which could be a television, a plasma screen, or LCD, projectors. There may also be cameras, and recording devices. Closed circuit systems are generally not used for broadcasting.

Codec

Codec - digital signage

A codec is a program capable of performing encoding and decoding on a digital data stream or signal. There are other types of codecs such as an integrated circuit or other electronic device which combines the circuits needed to convert digital signals to and from analog type signals.

Composite Video

Composite Video - digital signage

Composite video is a standard video signal containing brightness, color, and synchronization information. Most digital displays and projectors have composite inputs, as they are commonly used in digital signage.

Compression

Compression - digital signage

Compression is the encoding of content or data to reduce the size of the file by removing unnecessary or redundant bits. Compression results in smaller file sizes meaning that less storage space is used on the server, less RAM us used when running the file, and that the file can transferred over your digital signage network faster and more efficiently.

Connection

Connection - digital signage

A link, either wired or wireless, between two or more points in a digital signage system. For example, a connection between a server and the signage unit on location.

Content

Content - digital signage

Content is any file that can be displayed on your digital signage network. Content includes images, creatives, copy, video files, news and so on.

Content Database

Content Database - digital signage

A normally central database containing all of the digital media available for your digital signage network. It is arranged for ease and speed of search and retrieval. A content database is also known as a data bank.

Content Loop

Content Loop - digital signage

A content loop is a sequence of scheduled media files that run in a repeating loop. The content is arranged in a specific sequence and scheduled on each player.

The digital signage terms glossary is aimed to help you understand the technology behind the digital signage marketing revolution. You can also suggest a digital signage term here.

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