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D - Digital Signage Terms Glossary

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*Your search for digital signage terms beginning with the letter "D" has returned 14 results.

Datacasting

Datacasting - digital signage

Datacasting is simply another term used to describe narrowcasting or broadcasting. It Like narrowcasting and broadcasting, datacasting involves the delivery of media over a specific network.

Day Parting

Day Parting - digital signage

The partitioning of a one day period into multiple, smaller time segments for purposes of scheduling content. For example, a digital signage display located in a grocery store might show advertisements for coffee and cereal from 6am - 11am, then show lunch specials from 11:01am - 2:00pm, popular dinner items from 2:01pm to 7:00pm, and then closing or late night specials from 7:01pm until store closing.

Decompression

Decompression - digital signage

The process of expanding a content file to it's original uncompressed form after being compressed.

Digital Broadcast

Digital Broadcast - digital signage

A broadcasst of multimedia content over the Internet or via satellite to be downloaded and played back by multimedia receivers, recorders, or players.

Digital Dynamic Signage

Digital Dynamic Signage - digital signage

A term used to describe a narrowcasting network of displays including LCD, projectors, plasma, and television. See also: Digital Signage.

Digital In-Store Merchandising

Digital In-Store Merchandising - digital signage

The use of digital signage equipment in a retail store designed to showcase product, and stimulate purchase decisions. An example of this would be a display for a new cooking device where the actual product was set up, boxed units were there to purchase, and a digital signage display was showing customers how easy it was to use. It is said that this sort of marketing can stimulate the purchase decision, and drive sales.

Digital Retail Expo

Digital Retail Expo - digital signage

An expo hosted by ExpoNation LLC which focuses on digital advertising for the retail sector.

Digital Sign

Digital Sign - digital signage

A digital sign is a single display device. Examples might be one LCD display over a concessions counter.

Digital Signage

Digital Signage - digital signage

Digital signage is any dynamic display that communicates a message in a public environment to an audience, captive or not. Digital signage takes various forms, and could be a projector, plasma, LCD, television, or a computer monitor displaying advertisements in a retail store. Alternatively, displaying training seminars in a university would be considered a form of digital signage. It 's most common application is a network of numerous digital displays installed in one or more locations that are controlled from a central computer or server. Digital signage allows communicators to project a message to their customers and/or employees through a private network.

Digital Signage Network

Digital Signage Network - digital signage

A complete digital signage network includes servers, displays, and the control point. The network is normally owned by one entity, however, some business own the equipment while the digital signage provider owns the network's design, software, and content.

Digital Video

Digital Video - digital signage

Video footage, or animation that has been digitized for playback by a digital media player. With the advent of digital video cameras, the footage is recorded in a digital format as it is shot.

DirectX

DirectX - digital signage

DirectX, a Microsoft technology, is a of APIs for handling multimedia tasks and programming, especially game programming.

DivX

DivX - digital signage

DivX is an MPEG4 compliant video codec from DivXNetworks. DivX is capable of much greater compression, reducing video files to a much smaller size. Even though the compression is so extreme, and the file size reduction is large, the video file maintains a near DVD quality of both it's video stream and its audio stream.

DSL

DSL - digital signage

Standing for Digital Subscriber Line, this type of internet connection is fast, continuously available, and uses a phone line and DSL modem. When a DSL connection is made via the phone line, the voice transmission is not affected.

The digital signage terms glossary is aimed to help you understand the technology behind the digital signage marketing revolution. You can also suggest a digital signage term here.

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