Digital Signage Software
updated 06/09/10
Digital Signage Software - What Am I Shopping For?
 Digital signage software, as well as the digital signage market as a whole, is becoming more & more confusing as companies & suppliers are jumping on the bandwagon of this highly-lucrative industry. A perfect example of this is found just in the Google "Shopping" tab of its search engine. Type in the term "digital signage software" & your results spread from over-priced help books to web-based digital signage software management systems & media players. As someone new to the digital signage market, this may seem a bit confusing. Digital signage software, also known as digital signage solutions, typically refers to the content management system used to organize, schedule & upload media. Digital signage software can be found in a variety of ways, including online "software as a solution" (SaaS) systems as well as those meant for installation onto a computer. The "stand alone" or "plug-n-play" digital signage solutions, for example, typically require a user download software & applications to a computer in order to maintain signage.
Through our research, we found one website that has taken the guesswork out of shopping for digital signage solutions. Displays2go, a nation-wide point-of-purchase manufacturer & retailer, is a newcomer to the digital signage market & as a result, we were skeptical at first. However, when looking deeper into their selection of digital signage solutions, we realized their approach is by far, one the easiest to understand. Instead of simply listing the different media players & digital signage networks they offer, Displays2go has taken the time to pair media players with TV screens & stands to create all-in-one starter kits & digital signage packages. They've done the research for you, by finding high-quality, commercial-grade TV screens & equipping them with brand-name digital signage content management systems. As an added bonus, Displays2go has set up these TV screens on floor-standing fixtures & wall-mount brackets! All you will need to provide is a creative mind to develop your digital signage content; however even that is taken care of as the company offers an extensive list of premade digital signage templates!
Of course we are not saying Displays2go is the "end all, be all" of digital signage solutions; however it truly is a contender & someone to watch out for in the digital signage market. For newcomers & novice users, their product offering is ideal.
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